The content of the financial promotions on this website has not been approved by an authorised person within the meaning of the Financial Services and Markets Act 2000. Reliance on these promotions for the purpose of engaging in investment activity may expose an individual to a significant risk of losing all of the property or assets invested. This content is only suitable for certain individuals*. Please carefully read the RISK WARNINGS.

Risk Warning

Investment Warning

All persons should read carefully the following warnings before making any investment.

All investment products carry risks. The relevant documents provided to you will cover risks specific to an individual offer, however, please bear in mind the following general risks involved when investing.

Your personal decision to invest

A decision to invest in a company is a personal decision by you and no responsibility for the consequences of that decision is accepted by either Clifford Morton or by any of its partners, directors, agents, employees or other members. To invest, you need to understand the following important risks:

You are not covered by the financial services compensation scheme

Investments, whether in new or existing businesses, carry high risks as well as the possibility of high rewards. Accordingly, each investor should consider very carefully whether such investments are suitable in the light of their own personal circumstances, commitments and available financial resources. Engaging in any investment activity may expose you to a significant risk of losing all of your investment. This is a high risk investment and much riskier than a savings account. If a company fails, it is likely that you may lose all, or part, of your initial investment and receive no outstanding or future interest payments. In such circumstances neither the company nor Clifford Morton will pay you back your investment.

Some of the companies in which Clifford Morton invest are new companies with limited if any track record. These companies will provide information such as their business plan and financial forecasts. Please be warned that these documents are not guarantees that the relevant company can achieve what it is hoping to do. Equally the information provided may state certain facts and statements, and again please be warned that Clifford Morton are not responsible for checking the accuracy of these facts and statements, which may not always prove to be true or complete.


As an investor you should be aware that no established market exists for the trading of the bonds and equity in private companies, and such bonds and equity are not easily realisable. It must be appreciated that there could be difficulty in selling such investments at a reasonable price and, in some circumstances, it may be difficult to sell them at any price.

Diversify your investments

Diversification by spreading your money across different types of investments should reduce your overall risk of financial loss. Investors should also consider avoiding putting their money in the same investment as immediate family members. Investors should consider only investing a proportion of their available investment funds due to the high risks involved.


Tax treatment depends on your individual circumstances and may be subject to change in the future. Clifford Morton recommends that if you require tax advice, you should seek this from a qualified tax professional and recommend that you take your own tax advice on any investments you make.


Clifford Morton doesn’t provide advice or make personal recommendations. If you are in any doubt about the action you should take or the contents of a particular document, you should seek advice from an independent financial advisor authorised under the Financial Services and Markets Act 2000 (+ 2012 Amendments).

Past performance

Past performance is not a reliable indicator of future performance. You should not rely on any past performance as a guarantee of future investment performance.

Where security is in place or assets held in support of the investment, there is a risk that if the underlying borrower defaults, or if there is a delay in realising the asset, then the asset may not be sold for enough to cover the loan or may result in delayed repayment of investors’ money. Additionally, where the security is not a first charge, in the event of a sale of the asset funds will be available to be paid to investors only after payment to the chargeholders who rank ahead of investors.


Investing in equity opportunities, such as those promoted by Clifford Morton, involves risks including loss of capital. Investments made through Clifford Morton are not covered by the Financial Services Compensation Scheme (FSCS).

Clifford Morton is a trading name of BDB Promotions Ltd, incorporated in the UK with company number 11619095. The registered office address is C/O Kingsley Maybrook, Unitec House, 2 Albert Place, London, N3 1QB


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